Exterior Design: Stylish Familiarity with an Electric Edge
Visually, the Gen-E keeps much of the Puma’s charm but adapts it for EV life. The biggest difference is up front, where the grille is replaced with a flush, body-coloured panel that improves airflow and gives it a more futuristic vibe. The lighting has been subtly updated too, with slimmer LED headlights and a light signature that hints at its all-electric underpinnings.
From the side and rear, the Gen-E is near-identical in size to the combustion model—measuring around 4.2m long—which means it remains compact enough for UK towns but still packs decent presence. Aerodynamic wheels and a sleeker lower body line round out the look.
Interior and Comfort: Upgraded Layout
Inside, the Gen-E feels more premium and contemporary than the regular Puma. You now get a 12.8-inch fully digital instrument cluster and a 12-inch SYNC 4 infotainment touchscreen that’s set into a new dashboard layout. It’s a clean, modern design with fewer physical buttons, though some controls for climate and drive modes are still physical—thankfully.
The biggest layout change is the relocation of the gear selector to the steering column. That might sound odd, but it frees up space in the centre console for a large wireless charging pad, deeper cubbies, and better cupholders. The front seats are comfortable and supportive, and there's decent headroom even for taller drivers.
Boot and Storage: Class-Leading Practicality
One of the Puma’s trump cards is practicality, and the Gen-E keeps that winning formula. The 456-litre boot is one of the best in its class, and Ford’s signature MegaBox—a deep, washable underfloor storage bin—returns here too. It’s perfect for wet boots, sports gear or hiding valuables.
Rear seat space is reasonable for this class. Adults will find knee room a little tight on long journeys, but kids will be fine, and ISOFIX mounts make family life easy. There’s also a 43-litre frunk (front trunk) for charging cables and smaller items—a nice bonus rarely found in small crossovers.
Charging and Performance
Under the floor sits a 46 kWh battery (43.6 kWh usable), which is good for a WLTP range of up to 234 miles. Around town, that can stretch to 325 miles, thanks to regenerative braking and lower-speed efficiency.
Charging performance is solid, if not exceptional:
- DC rapid charging at 100 kW: 10% to 80% in approx. 23 minutes
- 11 kW onboard charger: 0–100% in under 5 hours on a three-phase home or workplace charger
- 7.4 kW wallbox: Around 6.5–7 hours for a full charge at home
Ford drivers also benefit from access to the BlueOval Charge Network, which gives access to over 800,000 public charge points across Europe.
Technology and Connectivity
As standard, the Puma Gen-E includes a generous suite of safety and driver aids:
- Adaptive Cruise Control with Stop & Go
- Lane Keeping Assist and Lane Centring
- Automatic Emergency Braking
- Traffic Sign Recognition
- Driver alert monitoring
Move up to higher trims and you’ll find blind-spot monitoring, rear cross-traffic alert, park assist, and the excellent 360° surround-view camera system—ideal for tight urban parking spots.
