Privacy & Cookies

Data Privacy Notice

The following data privacy notice explains the circumstances in which Rivervale Cars Ltd will collect personal data from you, why it is being collected, how we will use it & to whom we might disclose it to if necessary.

We are committed to complying with the Data Protection Act & the General Data Protection Regulation for the protection of personal data.

We are registered with the Information Commissioner’s Office. Our registration number is z8567870.

Who are we?

Rivervale Cars Ltd trading as Rivervale, Rivervale Cars, Rivervale Contract Hire & Leasing, Rivervale Vehicle Contracts, Rivervale Leasing, Rivervale Approved Used, Rivervale Bosch Car Service Centre, Rivervale Mercedes-Benz Independent Specialists, Rivervale Fleet, Rivervale Fleet Management & Rivervale Minibus.

Data Protection Officer
If you have any questions about this privacy notice or how we use your personal data, please contact our Data Protection Officer, Elisha Karen Pople:

In Writing:

Data Protection
Rivervale Cars Ltd
Rivervale House
50 Victoria Road
Brighton & Hove
East Sussex
BN41 1XB

By Email: dataprotection@rivervale.co.uk 

What data is being collected & processed?

In order to receive quotes &/or enter into a leasing/finance, supply of services or purchase agreement we will collect, store & use elements of your personal data such as;

• Name/s
• Email address
• Telephone number/s
• Job Title
• Address
• Bank details

This enables us to:

• Update our records about you or your company
• Provide you with services
• Provide you with information & relevant offers from the Rivervale Cars Ltd group

The processing of this personal data is a contractual requirement & is necessary in order to administer your account & to provide the products & services you have requested from us.

We record, monitor & store telephone, email & other electronic communications for training, compliance & customer services purposes.

Where necessary we will ask your consent to collect & process your personal data.
Any information that we hold about you is confidential & we will not disclose it unless required by law or for transactional purposes you have consented to.

Telephone & Email Monitoring

For training, compliance & customer services purposes we record, monitor & store telephone calls & emails. This helps make sure that all information given to our clients is clear & correct.

How do we use Cookies & other Tracking Software?

When you access our website, we put small files (known as ‘cookies’) onto your computer to collect information about how you browse the site. These are processed in a protocol file & are used by us to better understand the use of our site to provide you with a better experience.

Cookies are used to:

• The users IP Address
• Measure how you use the website so it can be updated & improved based on your needs
• Remember the notifications you’ve seen so that we don’t show them to you again
• Remember you while you’re interacting with your MyAccount & email subscriptions

Find out more about how to manage cookies.

Measuring website usage (Google Analytics)

We use Google Analytics software (Universal Analytics) to collect information about how you use our website. We do this to help make sure the site is meeting the needs of its users & to help us make improvements.

Google Analytics stores information about:

• The pages you visit on rivervale.co.uk
• How long you spend on each page visited on the site
• How you got to the site
• What you click on while you’re visiting the site

We do not collect or store your personal information (for example your name or address) so this information can’t be used to identify who you are.

We do not allow Google to use or share our analytics data.

You can opt out of Google Analytics cookies.

Credit or Hire Applications

Upon application for a credit or hire agreement, we or the finance / leasing company will search your record via credit reference agencies. Details of this search will be added to your credit file & will be visible to other organisations conducting searches.

Directors & Partners of firms applying for credit or hire may also be searched. Any financial association you may have with other people will be viewable via the credit reference agency. In this situation you may be treated as linked & assessed with any associated records.

If you are a joint applicant, or a Director of a company, you must confirm that;

• You have permission to disclose the relevant information about a joint applicant or any fellow director / partners
• You are giving us authorisation to search, record & link any information submitted to us about a joint applicant, director, partner or anyone else referred to by you

A credit scoring system will be used when assessing your application. When an agreement has been taken, the leasing / finance company will add details of the agreement, the payments you make under the agreement & any default or failure to keep to its terms & conditions to your credit file. They will also record a failure to tell us of a change of address where a payment is overdue.

The records will be shared with other organisations & will be used by both them & us in order to make future decisions about credit &/or credit related services like insurance. It will also be used to trace debtors, recover debt & manage your credit account.

For the above purposes, the leasing/finance company may make further searches; these will be added to your account but will not be shared with others.

If we identify fraud via false or inaccurate information, fraud prevention agencies will be informed, & further action may be taken.

The following information will be shared with other organisations in order to prevent fraud & money laundering;

• Credit related accounts & facilities
• Application details for credit & credit related activities
• Debt recovery
• Applications & claims for all types of insurance
• Job applicants & Employees

Law enforcement agencies may also access this information. Fraud Prevention Agencies from other companies will also be used by us & other organisations.

Sharing Your Information

Information about you & your agreement will be kept on our database. We will pass any information about you or your agreement to any financing principal we engage, an administrator that you have appointed, to your insurer for claims handling, fraud prevention & administration, to insurance companies or for recovering any amounts owing or to whom we transfer an agreement to. Should you request, we can supply you with a copy of any information we hold about you. To request a copy of the personal information we hold on you, please see the section in this policy on Subject Access Requests.

Why Would You Receive Marketing Emails From Us?

If you have received one or more emails from us;

• You are a current customer or previous customer within the last 6 years
• You provided us with your details by opting in for our e-news & deal alerts or requesting a quote
• You have an existing business relationship with us

We will only use the information you have provided to tell you about products & services we, Rivervale Cars Ltd offer that may be of interest to you.

You have a right to opt-out of our direct marketing communications at any time. You can opt-out by following the Unsubscribe instructions at the bottom of the communication or by emailing marketing@rivervale.co.uk 

Updating Personal Data

If you believe the personal data we hold about you is inaccurate or incomplete, we encourage you to correct us. You can do so by contacting the Data Protection Officer.
We hope that we can address any concerns you may have, but you can always contact the Information Commissioner’s Office (ICO). For more information, visit www.ico.org.uk.

Your Privacy - Protecting It

In order to protect the personal data collected from you, appropriate security measures are taken by us to ensure that any personal data processed is kept as safe as possible. All our staff are trained to respect personal data & follow our company data policy.
We have taken all necessary steps to create a safe & secure website for our users however we are not liable & do not accept any responsibility for the security of any personal data you transmit via the internet. You agree that your use of the internet & our site is totally at your own risk.

BREXIT & European Union

In order to provide us & you with the necessary information required to enter into an agreement we may transfer your information to other organisations with whom we work with to action lease agreements. Some of these organisations may be registered outside of the UK however & we have taken the required steps to ensure that anyone to whom we pass it protects it in the same way we would & in accordance with applicable laws.

If we transfer information to countries outside of the United Kingdom, we will only do so where:

• The country or the organisation we are sharing your information with will protect your information adequately;
• The transfer has been authorised by the relevant data protection authority; &/or we have entered into a contract with the organisation with which we are sharing your information (on terms approved by the Information Commissioner’s Officer) to ensure your information is adequately protected.

Subject Access Requests

You have the right to request access to a copy of the personal information that we hold about you. This information is provided to you free of charge.

If for any reason you believe that your privacy has been breached by us or would like to submit a subject access request, please contact:

Elisha Pople
Rivervale House
50 Victoria Road
Portslade
Brighton
East Sussex
BN41 1XB

dataprotection@rivervale.co.uk 

Right To Be Forgotten

You may request that any information we hold on you, unless required by law, is deleted or removed, & any third parties who process or use that data must also comply with the request.

Security

It is not acceptable for you to use any information, services or products supplied by us for illegal purposes including accessing, transmitting or receiving any illegally deemed material, offensive, indecent or otherwise unacceptable under UK & EU law. You must not use any false information when communicating with us in email, telephone or any other communication. Any usernames or passwords given to you must remain confidential & must never be disclosed unless our prior written authorisation is obtained first. You must not attempt unauthorised entry to access another individual’s account. You must not use our network systems or services or any other part for fraudulent activities, cross-network hacking or breach of another organisations. Any kind of illegal act in this manner will result in criminal prosecution.

Changes to this Policy

Further developments & government regulations mean this policy will change from time to time.

Last updated: January 2023
Next update: January 2024