1st Choice Vehicle Finance has now become Rivervale.

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Rivervale Fleet

The new home of 1st Choice Vehicle Finance.

Exciting news! 1st Choice Vehicle Finance is now part of the Rivervale family. This means our trusted team remains the same, but under the Rivervale brand, giving you access to a wider range of vehicles, even more competitive deals and even more services for an even better experience.

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Following our exciting acquisition of 1st Choice Vehicle Finance back in January, we're thrilled to announce the next step in our journey together. As Rivervale continues to expand and innovate, 1st Choice will be transitioning to the Rivervale brand.

This means the trusted 1st Choice Vehicle Finance name will no longer be used, but fear not! The exceptional team you know and rely on will remain exactly the same. Our dedicated account managers will continue to provide their expert support from their Eastbourne offices, now proudly representing the Rivervale brand.

We announced the acquisition of 1st Choice in January 2024, marking a significant step in our strategic growth plans. This move strengthens our commitment to offering unparalleled service in the automotive and vehicle financing sector.

"We are thrilled to welcome the entire 1st Choice team into the Rivervale family," says Neil Chapman, Rivervale Chairman. "This integration allows us to provide a wider range of services for an even better customer experience."

Vince Pemberton, Rivervale CEO, echoes this sentiment. "Bringing 1st Choice on board perfectly aligns with our vision of becoming the UK's most trusted vehicle provider. Neill Cole's extensive experience in the motor trade will be a valuable asset to our management team."

Neill Cole, previously Director of 1st Choice Vehicle Finance, shares his enthusiasm. "We're excited to leverage Rivervale's resources and expertise to further enhance our offerings and serve our customers even better."

This brand unification signifies our commitment to making motoring a seamless experience. We're excited for the future and have even more plans in store to be announced later in 2024! Stay tuned for further updates, and in the meantime, if you have any questions, please don't hesitate to contact us.